12 Step List Building by Thomas Skavhellen - HTML preview

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A CLOSER LOOK AT THE STEPS

STEP 1: Get a Domain Name

I would recommend that you use http://www.namecheap.com to buy your domain name from. If you have never bought a domain name before and are unsure what to do, they have an excellent support team to help you through the process.

Make sure you pick something catchy!

STEP 2: Get Hosting for your Domain Name

You are not going to have a presence on the Internet until you get hosting. You can think of hosting as online real estate, as this is where your website will live.

You need a hosting account, as you will need to build a squeeze page up online, host images etc.

There are thousands of hosting companies online, but to make things simple, we recommend Hostgator This hosting company has everything you need: good terms and conditions and 24/7 tech support by chat/phone/email, so once again if you are brand new to this, Hostgator would be more than happy to help you.

The Baby package is the best one to go for, as its good to go and good to grow, then you can build from there.

STEP 3: Get an Autoresponder Account

The best autoresponder provider is Aweber

The autoresponder is where your subscribers are kept in the database, where you get the subscription form to put onto your Squeeze Page, where you create your follow up messages and where you track how many people are opening and clicking on the links in your email.

It is very, very important!

Aweber is $19.95 a month, but worth every cent. You might make this investment back straight away, but this will be pittance when you start making sales from your list.

In internet marketing circles it is said that each subscriber on your list is worth $1 a month, so you do the math!

There will be a learning curve when you start using Aweber, but they have excellent support, live chat and tons of video training.
It really would be a wise investment to spend some time learning how to navigate around Aweber and all its capabilities.

STEP 4: Get a Free Product to Promote at Giveaway Sites

Preferably you should write your own product to giveaway, but if you are just starting out a great place to visit is http://www.butterflyreports.com.

At this site, you can download some free ebooks and give those at giveaways. The great thing about ebooks from Butterfly Reports is that you can brand them with your own affiliate links, so you can get additional streams of income.

All the ebooks at this site are valuable, as they are checked before they become available to download.

To differentiate yourself from other people offering the same ebook at the giveaways, it is also good to select a few other ebooks, which you can include as bonuses. Zip up all these ebooks, ready to upload to the internet at a later stage.

STEP 5: Set up a Squeeze Page to Promote

You can see an example of a high converting squeeze page at http://www,easyprofitauctions.com.

Essentially you need a HEADLINE to capture attention, a call to action and an opt in form, which you create on Aweber and copy the html over to your Squeeze page.

When you know what you are doing, this can take as little as 10 minutes.

For extra help, Alex has allowed us free access to DeskTopBucks (worth $147), which has plenty of videos to help you set up a squeeze page and your Aweber account.

STEP 6: Upload Your Squeeze Page & Download Page to the Internet

Now you’ve created your squeeze page, you will want to upload it to the internet. For this you will need an FTP client. There is a great free one called Filezilla, which you find easily in Google. There is a bit of a learning curve with FTP too, so be prepared to take some time over this. There are plenty of videos over at YouTube if you search Filezilla to help you through

You will also want to upload your free ebook folder as well, so you have a place to send people to download your product from.

Alex has another secret here that works really well. Instead of giving a direct link to the free ebook, send people to a Thank you page. Here is an example of one of his thank you pages: http://easyprofitauctions.com/ebay/thankyou/page/no7/

You can see that there are other opportunities and discounts, as well as the download link that create additional income streams, which is a really good idea for you to incorporate too.

STEP 7: Create First Message on your Autoresponder Account, Highlighting Where to Download Product

Now, you need to create the first message in your Aweber account. This will say, thank you for subscribing and include the download link to your free gift or thank you page.

Once again, if you get stuck on the video tutorials available at Aweber or DeskTopBucks; videos will help you at this stage too.

STEP 8: Check Squeeze Page Works

Go to your domain name, and put your name and email address into the opt in form, and double check that you receive the email that you set up in the previous step. It’s also a good idea to check the download page too.

Here is a summary of the previous two steps:

STEP 9: Create a Quick Folder and Dedicated Giveaway Email Address, So You Have Details to Hand When Signing up and Contributing Gifts to Giveaways

Adding your gift to a giveaway can take 20 minutes

or if you are organized, just a few minutes

so some quick advice on getting organized.

Set up a quick folder!

Another example from Alex’s file…

You will need an image file of your free gift:

You will need your title and description ready e.g.

And the links you will need to enter into the giveaway:

Notice, that there is an image link in there too, as some giveaways will ask for the image file and others will ask for an image URL.
Next you will also need to open an email account that you just use for signing up to giveaways. A Gmail account is ideal for this.

STEP 10: Sign up to as Many Giveaways as you can (Ongoing)

You will be kept up to date with all the latest giveaways that you can contribute to, if you regularly visit http://www.greatgiveawayguide.com. Follow the on screen instructions of each giveaway and you’ll soon get the hang of it.

STEP 11: Promote Giveaways (Ongoing)

The main rule of every giveaway is to promote the giveaway.

When you first start out, you won’t have a list to promote to, so you will need to find other ways to promote the giveaway, like putting the promotion link on twitter.

Alex told me he gets a lot of traffic from his twitter account

http://www.twitter.com/alex_jeffreys

You can also add your give away link in your forum signature and write a few useful posts. You could write a few articles, perhaps about how great giveaways are and put up a page promoting the latest giveaway site. Or even start blogging about what you are doing online, and include the promotional links on there to.

Then once you have a small list, you can start promoting giveaway sites to your list. After all your subscribers found your gift on a giveaway site, so you know they like them!

And don’t worry if you feel stuck with what to write about

there will normally be promotional emails you can use on most giveaway sites.

STEP 12: Create Emails to go in Your Autoresponder and Check your Click Through Rates (Ongoing)

Now you need to start creating emails for your Aweber account, so that they are sent out on autopilot every couple of days, every week or however often you want to send out an email.

On your promotional emails, it is best to send out a broadcast message, as you can see how many people have opened the email and clicked through the link. You want to aim to get a 20% open rate and a 10% click through rate.

To obtain this you will have to test different email promotions and see how they fare.

As you are growing your list, you can practice these emails and by the time your list is in the 1000s, you would have got really good.
If you are not sure where to start on creating your own emails, you can do what Alex did, and that was to study the emails of your favorite internet marketers and see what you like about them, and recreate that in your own emails, but in your own words. After studying the styles of a few different marketers and taking their best bits, you would have created your own unique and successful style.

The best advice here is to be yourself in your emails and then you will soon get raving fans of your own!

WHEN YOUR LIST HITS THE 1000s….

You will be making real hard, cold money and be able to take luxury vacations. Just take a look at some of the places Alex has been…