Strategy #17: Commitment - Most People Quit. Will You?
Let’s say that you are in real estate and you show a home to a couple in September 2008. They don’t purchase the home from you, but you send a thank you card and keep them in the loop of your business. Three years later, they are looking to purchase another home. Most likely, the realtor that sold them a home quit, moved or changed phone numbers, but you have been dripping on them. Now, they are ready to upgrade. Maybe they purchased a townhouse for $150,000.00 from the first realtor. Now, they want to purchase an $800,000.00 home. They see the consistent, follow-up marketing pieces that you mailed them over the years and called you to see property.
Isn’t that awesome? That’s what happens when you commit to opening up long-term relationships with clients. It actually happened with me and my current broker. I didn’t use his services initially, but he kept sending me information and caught my eye with some of his promos. It was nearly four years before I engaged in any type of business with him. I saw that he was committed to his business and believed that he would be just as committed to my business with him.
Are you committed? Will you quit? If you are going to quit in whatever product or service you are doing right now, just please quit now for the benefit of the other ethical, moral champions involved in sales and marketing. Please quit now and let those who have a right to earn huge income do it when they have an ethical and moral product and/or service.
BUT, if you are truly committed to the process, then take action and start implementing the strategies that you have learned in this book to radically increase your sales ratio and open up hundreds of long-term relationships.
Strategy #17 Champion Tip: Stay committed and follow-up on the relationships that you have opened up. You will build trust with them through your commitment of opening up long-term relationships and earn the right to do business with them.