Moving on to the next and probably the most worrying part of this report, and that’s that you may have found yourself a ‘don't listen to the big guys’ person, or a report written by such a person. This confuses me to this day. The usual argument is they're only in it for themselves, so don't listen to them, listen to me instead because I'm a nice person. Now I don't know how many people go for this to be honest, but guru bashing as I like to call, it seems to have become a popular business proposition for some people.
Don't buy it. That's like telling you not to listen to the people that are making the money, but to listen to the person that doesn't listen to the people making the money. Strange. My retort to the guru bashing is, no, they're not just in it for themselves. If I were to put this report out and leave in a shoddy condition, and make a few hundred sales just because I can write a sales letter, I'd love to see how many people come back and buy from me later or promote my products. No one would want to be associated with me, I wouldn't get joint ventures, I wouldn't sell any products and so on. Not only me, it's kind of an unwritten rule out there.
You make it good, or you don't make it at all.