Next up, keep building those resources, every chance you get. Every JV you pull, every ad you send, every person you contact, every person that contacts you, subscribes to your list, or whatever. Start to think in terms of resources instead of sales because these are the key to your success, the resources not the sales. Of course the resources are there to make you sales, but without them there’s little profit in online marketing no matter how good you might be at promotion.
This brings me back to the previous point about gradual growth. It’s important that you do not underestimate what you have at your disposal. Just a small number of the quality resources that we already talked about can be extremely profitable. A single JV can span multiple products and several years for example. Just a single JV. A single affiliate can pull in thousands of resources, just five thousand quality subscribers can be responsible for thousands per month, and that’s even before we look at joint ventures and affiliates. So you see, just because you have to build resources, and I keep telling you that it won’t be instant, I wouldn’t be surprised if most people are thinking a year or two to get to where they want to be. Of course, it is gradual, business in general as well as with your resource building, but depending on the deals you pull and how quickly and effectively you can make the progress using your knowledge, it’s not the several years job you might be feeling a little anxious about.
An additional note to that, always keep your resources building each other. Taking each resource, separating them into categories, and using each one to build another often allows you to pull many times the profit from a single set of resources that you may have previously kept separate and only profited once from them.
Also remember what this does in terms of you vs. every other online marketer out there. While they’re out there paying for ads over and over and saying things like ‘This online marketing game is a scam I can never make any profit’ or something to that effect for many years. This is simply because they keep spending their money on stuff again and again and not pulling anything from it but a few sales. Using the methods you’ve learned here, build, and multiply, and let things snowball, and before you know it, you won’t actually be cornered into spending money on your promotion like all the rest that don’t understand this resource building and multiplication technique.