One more small analogy and I'll tell you a little story about how this very site came to be, and most likely many other sites and businesses before and after it. Imagine you're walking down an isle in a crowded shopping mall. Who was that person you just brushed arms with? Was it the guy that's going to tell his friends about your business and what you do, leading to five new customers? Is this the woman that's going to give you a free beauty consultation in the future? Is it the guy that's going to tell his friend about your business, and hook you up with a massive marketing campaign to their list?