Extra care should be taken to see to it that subscribers
ISPs, email service providers or his or her own email
software does not block your newsletter.
The main reasons email newsletters are blocked are:
1. Offensive material or words that trip spam filters.
2. Words like FREE that spam filters are activated by.
3. Some software (like Hotmail) blocks mail that is not
directly addressed to the recipient.
4. Sending emails from an ISP that is known to allow
spam.
Format of Your Newsletter – Text, HTML or Both
The format of the newsletter helps define its acceptability by the reader.
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The newsletter can be sent as a plain text document or in
an HTML format. The HTML format lets you add color,
graphics and fonts.
For large lists, HTML emails can cost more due to increased bandwidth cost, but it is often worth the extra money.
Better email marketing software allows email to be sent in
both text and HTML format.
This is ideal because not all email clients allow HTML emails to be displayed. By using a service that provides both, you can get the best of both worlds.