Generating Traffic With Pay-Per-
Click
One of the methods to generate traffic to get them to your site is by using pay-per-click. In this arrangement, the advertiser has to pay for each click of that particular link.
The two biggest search engines provide this advertising service, which are Google and Bing.
How It Works
With Google, you will utilize a program provided by them called the Google Adwords where you can bid for the most searched keyword that is relevant for your product. Once you’ve won that bid, your website will be prioritized in the Google search results.
The higher the search for the keyword, the higher the bidding price.
However, the key here is ‘relevance’. Google has an exceptional customer relationship and they go out of their way to protect that relationship. When a bidder bids for a keyword, Google will send out editors to check on the relevancy of the website service or product with the keyword.
If there is no relevancy, then the bidding is annulled. This is how Google counters false advertising. If this method were to be used, always go for relevancy instead of just for the sake of the particular keyword being popular.
You pay to the ad space provider using the pay-per-click system where you have to pay for each click you get.
How To Use Google Adwords
1. Create Adwords account
First of all, you will need to register a Google Adwords account. If you are already a Gmail user, you don’t have to worry about filling in other details that you’ve already filled in for your Gmail account. All you need here is your email address and password, then you’re good to go.
With Google Adwords, you don’t have to worry about payment just yet. It is free to register.
2. Choose keywords
This is where you have to compete with millions of other users who are probably competing for the same keywords that you want. Find keywords that are relevant to your products the most so that it is easier for the customers to find you.
3. Plan daily budget
Finally, set your daily budget based on your financial plan. Let’s say, the cost-per-click is 10 cent on average for that particular keyword, and you’d like to bid for 100 clicks per day, your daily budget will be 10 cent times 100, so in total 10 dollars a day. Different keywords may have different starting bid. Of course, after some time of testing over the traffic and the keyword, you can change your daily budget from Google Adwords anytime to increase the clicks to your site.
Key Phrases Instead Of Keywords
Gaining popularity through keyword searches is great, however, if you were able to put yourself in the customer’s shoes, you’d know that they would not search for keywords. Instead, they would use phrases to search.
For instance, for customers who want to learn Facebook advertising, they would type in, “How do I advertise on Facebook,” in the search box. This is actually a common mistake for people who want to utilize the Google Adwords to promote their product.
Keeping Track Of Your Clicks
In Google Adwords, there is a feature that allows the user to track the number of clicks they are getting called the Google Adwords Dimension Tab. The main function of the Dimension Tab is to analyze the number of traffic and clicks that you are getting from Google Adwords.
First, the Dimension Tab analyzes the clicks according to time. From the hour of a day up to a year, they analyze and present to you in statistics form. This way, you can know when the best time is to put on your ads.
For instance, result shows that Saturday has the lowest performance, you may pause your ads on weekends. Here you can save up some budget for a better bid on weekdays.
Secondly, the Dimension Tabs provides geographic analysis of your ad. With this feature, you can find which are of the world your ad works the best. You can sort these statistics based on conversions, countries, states, and more. This is so that you can know who your target audience is.
The third feature here is the search terms. The search terms analysis allows you to know all the other search terms that triggered your ads from multiple views.
At this point here in the search terms analysis chart, you may see what kind of keyword the users search in the search engine that lead them to your site. You may find some useful keywords here for future use, or if you happen to find some irrelevant terms that have made their way in, you can negate it right away.