Confessions of Follow up Geek SFW by - HTML preview

NOW - WATCH THIS VIDEO!

Click Here - "Writing Ad Copy That Sells"
Step 13: Promote/Endorse A Backend Product

 

This next email will basically be a solo mailing for a specific product endorsement. So it's important that you watch the video (above) if you haven't already.

It's always a good idea to endorse a product that is related to the first product you sold to these customers.
And, as mentioned in the previous step, you can also plug in a product here based on the results of your recent survey. You can either quickly create a product that's in demand, or just find an existing product and endorse it.

You can also send out resources and affiliate links to them for products that you enjoyed and feel that they would enjoy as well.

 

As I'm sure you already know, the real money is usually made on back-end sales.

Backend products can also be much higher ticket items because you're not selling to a cold list at this point. You're selling to people who have bought from you before and were happy with the experience. People you are having a positive ongoing relationship with.

Step 14: Keep The Ball Rolling

From this point on, all you have to do is continue to inform and educate your customers. Send them special reports, newsletters, etc. that will be of value to them. And...continue to sell to them.

It may also give you some new ideas and/or edit opportunities sometimes, when you read your own email messages.

 

As long as you provide them with quality products and good service, they will continue to buy from you.

Many marketers don’t realize is that constantly finding new customers is not the only way to earn more profits, or that it's the MOST EXPENSIVE way to do business. Selling more often to your existing customers is also a way to earn more profits without constant expenditure for advertising. Besides, it's much easier to sell to someone who has bought from you before. Most marketers stop selling to their lists way too soon. Long before the list stops buying from them. Don't make that mistake. Continue to sell to your list as long as they will buy from you.

If you really think about it, there are only three areas you need to focus on in order to grow your business:

 

1 - Continuously build your opt-in (permission based) mailing list

 

2 - Contact your subscribers regularly with their needs in mind

 

3 - Create and maintain an ongoing positive relationship with those subscribers.

 

After you have this system up and running, producing consistent profit, you can reinvest those profits into pay per click campaigns, ezine advertising, or other proven marketing methods.

 

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A Simple Way To Create 7 Effective Autoresponder Messages

 

By Kevin Nunley © 2005

 

Email is the Net's most powerful marketing tool. And autoresponders are the best idea yet for marketing with email.

 

There is an old saying that the first ad rarely sells. You have to put your product, service, or idea in front of a prospect several times before she buys.

Autoresponders are designed specifically to get your message back to the same prospect over and over. That's why most autoresponder packages come in groups of 7 messages-from the 7 message marketing rule that has been the rule in advertising since our grandparents were in diapers.

But what do you say in your 7 messages? We've written autoresponder series for hundreds of customers. Here is one method that always works.
This method is called REMIND 'EM. People don't read your sales letter as carefully as you think. They tend to skim. They read the first message, but miss the second and third message. The prospect may not tune in again until message five. It's so easy for people to completely miss your main points intended to lead to a sale.

It's important to *repeat* your main message over and over. Say it once, twice, three times in your first message. Say your main message in a different way in the second message. Recap your main point again in the third message. That way, people who aren't paying attention still get your important ideas.

Here's an example of how the "remind 'em" formula works for a 7 letter series promoting personal security products.

 

Message (1) The world is a dangerous place. You need new innovative security products to insure your protection.

 

Message (2) More details on how and why the world is a dangerous place. List places or situations that are especially threatening.

 

Message (3) Recap how the world is a dangerous place. Give more details on the key new security products that have come out.

 

Now start the middle section of messages. Note how they become more instructional telling people how to use the products.

 

Message (4) Protect yourself from the dangerous world with Product A. Here's how to use Product A. Here's why you would use it. Here's where to use it.

 

Message (5) Protect yourself with Product B. Here's how to use it. Here's what happy customers say about it. Tell a hair raising story of how Product B saved a customer's life.

 

Now comes the wrap-up and reminder, especially important for people who never got around to reading your earlier messages.

Message (6) Go back to your main sales letter used in numbers 1 and 2. Start all over reviewing your main points and highlighting your most popular products. Message (7) This is the final follow-up email. I usually have it come two weeks to one month after message 6. It's designed to scoop up all the people who weren't ready to buy in the beginning, but may be ready to buy now.

It can start with "For the past few weeks I've been sending you important information about how to protect yourself in threatening situations. I know you are busy and may not have had time to consider how these products could improve your life and confidence." At that point, you again review your main points.

Repetition is the key to advertising success. Find creative ways to keep the main message going week after week and you will have as many customers as you can handle. Busy prospects simply need time for your message to sink in. As we used to say when I worked in media, it's just when you and your staff are sick to death of a commercial that the audience is just beginning to notice it.

About the Author:

 

Kevin Nunley writes autoresponder messages that get results. See his quality, affordable writing packages at http://DrNunley.com

 

Reach Kevin at kevin@drnunley.com

 

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Moving On Into The Future

 

Every few months (sometimes sooner), I review my entire autoresponder system, as well as my entire marketing system, to see if I can find ways to improve the system.

 

My goal is always to get more leverage - in other words to do less and get more!

And, I look for tasks and patterns that can be automated. More often than not, I find more things I can automate. As you can imagine, my autoresponder system wasn't built in a day. It took some time to fill in the pieces. It took a few reviews before I was able to automate so much of it.

And your system may end up being different than mine. The important thing is to tweak the system until it perfectly suits the unique needs of your own business operations.

 

One Final Note About Getting the Right Autoresponder .....

 

Be very, very selective about the autoresponder service provider you decide to go with. There are autoresponder services available online that are absolutely free.

But when you're delivering vital information to paying customers, or to those whom you hope will buy, you want an autoresponder service that will not choke halfway through your message sequence, or that will send other people's ads along with your messages.

That's why I don't rely on free autoresponders, and hope that you won't either.

Doing so will only make your business appear amateurish, and lead your customers and prospects to see you as someone who is not serious enough about doing business to invest in professional tools.

For several years now I've relied on ListMail Pro to automate and manage all my mailing list functions.

ListMail Pro software is a .php/MySQL application that installs on your website, and it's yours for life. You get unlimited autoresponders and list management from now on and are never required to pay a monthly fee. Plus ongoing upgrades are always free of charge from the developer, Dean Wiebe.
On the other hand, online autoresponder services have come a long way in just the past couple of years. If you're not yet up to investing in and managing ListMail Pro - I suggest that you investigate AWeber Communications.

Of course, AWeber does charge a monthly fee (about $19.95 US as of this writing) but if you use the system properly, as we've talked about in this guide, it will end up being a wise investment that will more than pay for itself each month in terms of added profits to your business.

Now the ball is in your court. You can either take the system outlined here and run with it, or not. You can search the rest of your life for the "next big thing" and all the magic fairy dust that goes along with it, or you can start taking some positive action right now.

So the question is .... what are you going to DO?

 

After all, it's your success I've been talking about!

 

Dan B. Cauthron

 

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