- Obvious “newbies” or amateurs
- Established websites
- Marketers who don’t have a website (or
- Websites already set up and optimized for
one that is properly focused on the offer)
the product
- Marketers who don’t know how they’re
going to promote the product
- Wordpress blogs hosted on your own site,
- A blog or website hosted on a free site
with a properly focused keyword as your
.com domain title
- Full contact information ( especially a phone - Any indication that you’re not a “real number where you can be reached during
person”
business hours)
- Incomplete contact information
( especially no phone number)
2 Critical factors about CPA Networks To understand what’s going on here, you have to realize that CPA networks are 100% responsible for results to their advertisers – the guys who are paying them big bucks. It’s critical that they produce the results they’ve promised the advertisers, and their reputation rides on using marketers like you who present a professional appearance in every aspect of their business.
In other words, they have as big an investment in you as you do in their network. It’s just not monetary, in the strict sense of the word.
That is why you need a professionally developed website or blog to lead them to, with original content and a focused approach, and you need to avoid questions or omissions that will mark you as a “newbie” – or worse, an amateur marketer who is not serious about getting targeted, profitable results.
The second thing you need to know up front is that providing them with a phone number is absolutely crucial, because most legitimate CPA networks will phone and “interview” you. This is a safety precaution from their end –
and the fact that they need one is a good sign for you. They want to check out that you’re who you say you are and that you have a grasp on CPA networking.
You don’t need to be intimidated by these “interviews”. The big question they will ask you is probably: “How do you plan to market this product?” If you’ve done your market research properly, you’ll probably already be brimming with ideas (and we’ll get to some suggestions shortly!)
There are 2 ways to go, when setting up your CPA offer website: Using an old site you own and revamping it to suit the product or purpose (CPA networks like websites with history)… or setting up a brand new one, with a generic but subject-appropriate domain name: For example, if our friend Don is your target customer, you might have something like
“besthybridcars.com” or “hybridcarreviews.com”.