Text Message Marketing Secrets
Text messages are a great way to directly inform all your contacts about your upcoming events. As long as the text seems personal enough, it will even benefit your image and more people may be convinced (or reminded) to come. Once you follow it with another message, however, your credibility will fall. A third will start turning them off. It may not seem so at first, but just think about how you yourself would react to a bunch of texts you received promoting an event you’ve already made up your mind about. Whether you’re going or not wouldn’t matter than, since the decision was made already and there’s no need to mess it up with more text messages.
Then there’s the problem of having so many gigs every week that your fans grow tired of being invited to them altogether Naturally, most of them won’t be able to make it every single day there is an event in their area, so you'll be sending quite a few of those texts into a dead wall. There’s no right way to deal with that, except to apply your best discretion when dealing with text message marketing. No matter what sources you’re learning from and who’s advice you value most, only you can decide what individual approach best to take with your fans. The best way to do it would be to forget that they’re fans and see them simply as people, who will react to text messages just like you would. Text unto others what you would have them text unto you.
How often?
Text once or twice a week, unless there are more events in that week and you just have to let your fans know. If you’d like to reduce the number of text, you might consider sending out invitations only to major events or further filter your list of recipients by the area they reside in.
How much?
Generally, you wouldn’t want to go above the character limit and move over to a second text message. Not for the money issues or anything, but because it has been concluded through trial and error that people usually appreciate shorter texts more than they do longer ones.
How early or late?
No matter what you do, you don’t want to wake up people with your texts in the middle of the night or bother them too early in the morning, when they’re going about their regular morning routine. Even if your text doesn’t catch them on guard, it’s probably because they weren’t near their phone at the moment and the text message loses its power of immediacy that way. All in all, texting between 10 AM and 10 PM seems like the most reasonable course of action, although you may want to adjust your schedule according to the individual weekdays and other factors.
How 2 text ppl 4 pty?
Textspeak used to be a big thing, when we were 10. For most of us now, it feels ugly and cheap. That’s not a message you should be hoping to get across to your potential partygoers, so avoid these urges of ridding your text messages with mutilated words and phrases. But even though textspeak can be extremely annoying when overdone, the conventional shorthand abbreviations like “U”, “B”, “2” and “4” are still fair game.
Whether to text from a phone or via service?
Sending all text from a phone seems pretty intuitive, but to take full advantage of mass texting, using an online text messaging service is the way to go. All you have to do is type your text on a regular computer keyboard and send them flying towards hundreds or even thousands of people you’ve decided to keep informed. Your list of contacts is the only limit! This is the preferred texting method of professional promoters, but there is much to be said for the phone-texting as well . For one, it makes the text message seem much more personal. Even if you haven’t actually prepared each text individually, you still manually ticked the contacts or contact groups you’re sending your texts to. Your recipients know this and their response will often be better than when a soulless online service handles all the texting.
When to stop?
If people express their desire to stop receiving texts from you, do that immediately! There is nothing to be gained from harassing someone who isn’t interested in reading your texts in the first place. You may wonder about their reasons and whether something could sway them, but in the end it’s just a matter of personal preference. Some people don’t like text messages. Others may already be receiving your updates by email and don’t want texts to inform them of something they already know. Maybe they’re just leaving the city for a few months, who knows! The thing is, you wouldn’t be reaching out to those people anyway, so it’s best to just leave them alone and focus on those who may actually come to your events. Remember, the main purpose of text message marketing is to keep interested people up to date with your upcoming events. It will get the work done. No more, no less.