Chapter 5:
Email Copywriting Essentials
Synopsis
Once you’ve managed to capture your list’s attention using powerful email headlines, let’s look into some useful email copywriting tips to make our emails count!
Copywriting
Remember, each time you email a subscriber; you take up their valuable time so your email has to either:
1) Provide really good value OR
2) Pitch something
It is highly recommended to send at least 5 emails of good value (spread out of course) before attempting to pitch something. That being said, let’s look at some great copywriting tips!
The first essential thing you must know about writing good emails, is to try not to be too formal. Retain a casual tone and people will be more receptive to your emails, content and offers.
Always address your recipient, whether a simple “Hi, Hey, Hello or guess what?”.
The key is to be nice in your emails but also demonstrate that you can provide immense value to your subscribers so that they will view you as an expert in your niche.
Let’s talk a little about good email practices.
Email line length shouldn’t be too long for better readability (preferably not more than 200 characters per line)
Always allow for “white space” between paragraphs so that everything does not look too clumped up.
Always end the note with a warm sign off or signature such as “best regards”, “to your success” or “with respect” (one of my favorites).
In the end of the day, these serve as great guidelines for good copywriting but you must also try and develop your own sense of style and writing method so that your readers can identify with you.
