Chapter 6:
Email Links And Click-throughs
Synopsis
Ultimately, when you wish to pitch something, your most desired action would be to get them to click on your link (affiliate or not) which leads them to a sales page or landing page.
Links
Your click-through rate would be the percentage of people who click on a link in your email from the number of people who open your emails.
In short, to get more profits, improve your clickthrough rate. Here are some nifty tips for getting more clickthroughs:
1) Use a link cloaker. Link cloakers have the ability to mask ugly looking affiliate links and can usually customize your links to make them look more credible
2) Shorten your URLS! Nobody likes ugly looking long links, if you must, use a URL shortener such as Tinyurl or Bitly
3) Include a call to action before the link. E.g. “Check this out now” or “Click here if you’re in a hurry!” followed by the link
4) Include special bonuses as an incentive for people to click on your link. When it comes to affiliate offers, people are often looking for the most lucrative offers before they buy something.
5) Build your rapport. I cannot stress the importance of this enough. Ultimately, if you want more click-throughs, you’ll have to first demonstrate value to your subscribers by giving them loads of free stuff or valuable content so that they will trust you.
In short, when you develop and practice these good email practices, your customers will become more responsive to your emails and you’ll experience a “breakthrough” in your “clickthroughs”.
