Chapter 2:
Basics Of Email Marketing
Synopsis
Email marketing starts with your email list. What is a list?
Basically, it’s short for email marketing list or email autoresponder list.
The Basics
These emails are the contact information of visitors who come to your site who are looking for specific information on your niche topic.
In order to build a list, you will need to have an email autoresponder set up. The two most common autoresponders in the market are:
-Get response
-Aweber
It is compulsory for anyone who wishes to start an online business to get an autoresponder account. This will be used to manage your subscribers and mass email your list with offers and information of interest.
Once you have an autoresponder account set up, you’ll have to set up a business system for collecting leads or subscribers, which I will go into detail in chapter 3 on list building essentials.
Now, with an email list, not only can you continuously build rapport with your subscribers, you can also offer them products of interest.
Traffic that comes and is not captured is a waste.
People are looking for specific information and they will leave forever once they have found out.
However, if you manage to capture their emails, you can continue to provide value and turn them into your loyal customers or followers. This is where the power of email marketing comes in.
But first, let us look at some list building essentials, for how can we make money through our list without a list to start with?
