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Creating a Back End

Successful marketers don’t let products get into their customers’ hands until they are equipped with a potential back-end moneymaker. That could be a series of affiliate links embedded into an ebook, a special offer coupon for another project, a chance at a one-time deal for another purchase or something else.

The idea is to give the product residual value so that it continues to sell while meeting the customer’s needs at the same time.

Keep your eyes open for new strategies and ideas. The Internet marketing world is active and always in a state of flux. However, approach new options with an understanding of what has worked in the past.

Techniques like those listed above are proven means of improving sales figures. This list, obviously, is by no means exhaustive but it does demonstrate that there are known and tested systems for marketing success.