In the earlier days of Internet marketing, when the web was less populated, most folks trying make a living online didn’t really try to target a particular population with precision.
Many of the products offered were of a more “universal” appeal to anyone online and the idea was simply to reach as many people as possible.Now that the Internet is populated by millions of people pursuing a variety of specialized interests, Internet marketing has become far more precise in its targeting.
Today, the “buzzword” for many in the marketing business is “niche.”A niche is a subset of a larger population that shares a particularized interest. Some niches can be quite small, others may be larger.
The idea, however, that is important is that they have sufficiently similar characteristics that they can be successfully marketed to as a group.
Internet marketers look for niches that are underserved. In other words, their interest often lies with those groups that have a special core interest to which others are not yet adequately catering.
If you can find a significantly sized niche group and find out what it wants, you are positioned to make a healthy profit.Boiled down to a simple process, the niche marketing strategy works like this. First, identify a discrete niche. Second, verify that the niche is underserved by the existing market. Third, determine the type of product most likely to appeal to members of the niche. Fourth, create, locate or obtain a suitable product.