That’s what you have been told and the people preaching that gospel have been very persuasive. It motivated you to write (or commission) a fantastic informational product in a hot niche and now you are ready to see that investment pay off. Before you try to sell a single copy, however, take a lesson from the greats of Internet marketing and optimize your ebook for success.
That doesn’t just mean good design, quality content, a great sales page and eyecatching graphics. It means actually going back into the ebook and properly outfitting it with information and links that can make it an effective residual income generator.
Are you linking to another product you are offering within the ebook?If not, why not?
Your readers, if they like the material, are going to be pre-sold on buying from you again. Give them an opportunity to make that purchase easy.
Provide the link to other sales pages in which you have an interest. Use your great ebook to sell your other great products.
If you don’t have a complimentary product of your own, become an affiliate of a few nice matches and provide the links to your sites for those sales. A successful ebook can easily produce a nice cache of affiliate sales if you have tapped into the right products.
Provide some way of using the ebook to build your list, too. If your sales process doesn’t involve getting your buyers on your mailing list, change that. Offer another chance via a link within the ebook. If you can get a list of prospective future buyers, that is money in the bank.
The trick, of course, is to find a way to do all of this without compromising the integrity of the ebook.
You don’t want to transform a great informational source into an affiliate catalog.
Instead, you will need to find a way to seamlessly integrate additional offers and opportunities within it in a way that does not appear to be a mere sales ploy. That takes style, effort, and talent--combined with a level of sincerity. Countless Internet marketers will tell you they have sold ebooks that didn’t initially produce the kind of numbers for which they had hoped that produced very successful results on the back-end.
As you prepare to launch your new informational product, be sure to outfit it with back-end opportunities that can multiply its value.Selling your text is fine, but that is a one-shot deal.
By offering an opportunity to produce additional sales, you make it a long-term earner! The money is in information, but a lot of that money doesn’t come up front. You need to optimize your informational products to grab the income you deserve.