You have a great product, a fair price, killer sales copy and a good-looking sales page. Your testimonials are awesome, your market research clearly demonstrated that demand would be high, and there is no real competing product that can do what your offering does.
Why are sales lower than expected?What is wrong and how can it be quickly and easily fixed?
This scenario happens a lot, and it can be hard to pinpoint the reasons for underperformance.
You might just need a tweak to your sales copy, to refine your PPC campaign or to make some other minor change. In many cases, the problem is very difficult to isolate.
It seems as though, quite often, the decision to buy or to click away comes down to a fine point.