Simple blog topics to write about
“Okay Peter, you are correct in saying that I should blog. But what on earth should I write about?”
Simple. First, you create a list of the 20...50...100 questions people/businesses ask about your product or service and then create a new blog post to answer each question. Then, every time a new question is asked about your product or service or your company, you create a new blog post to answer it. To create a big list of questions, ask all of your employees to provide you with a list of at least 10 questions people ask them about your product/service.
Here's more to blog about. What are the misconceptions people/businesses have about your product or service or your industry in general? Each one will make a great blog post.
The second biggest excuse B2B companies give for not blogging
A second excuse B2B companies give for not blogging is they don't have the time to write blog posts. The truth of the matter is that blogging does not have to take that much time. You don't have to write 10,000 word epic blog posts and try to win journalism awards. Many of the best blog posts are short, written in very simple language, and get to the point quickly.
If it only takes you a couple of sentences to answer a question that people often ask about your product/service, that's fine for a blog post. It's always much better to write something that is short and simple than to write nothing at all. In the world of content marketing, writing something is always better than writing nothing—as long as what you write is original and not copied from someplace else. If you can help a person by providing 30 words of advice, that's a valuable blog post.
The quantity of words for a blog post does not equal quality. In fact, much of the time shorter blog posts are better because people are busy and they may not have time to read long blog posts. There is no reason to write about something for 2,000 words when you can say the same thing and provide the same value in 200 words. Getting to the point fast is a good thing.
Unfortunately, just writing and posting articles to your blog is not enough to be successful with inbound content marketing. If you want to get a lot of people in your niche market reading your blog posts, you need to pay to promote your blog posts to your niche market as I have described in detail previously in this ebook.
In summary, every B2B business should be doing inbound content marketing of at least one new post per week to provide valuable information to their niche market. Then, they should pay to promote those blog posts to their niche market using Google, Facebook, LinkedIn, Twitter, etc. Doing so will increase your number of leads and sales, especially if you're doing inbound content marketing consistently and your competitors are not, or they are rarely doing it.
If you do not have the time to write blog posts and do Inbound content marketing for your company, I have created an inbound content marketing service for you where my team and I will do all the work for you. For more information about our full service inbound content marketing program and a free no- obligation quote, email me at peter@geisheker.com.