Before using this guide, go through your own marketing plan which you are using right this instant and measure it against some of the recommendations here. Make and necessary changes and remember to test it, measure and improve on it
The key to marketing is really in your message and how you intend to communicate it to your audience isn’t it? Many marketers have failed giving reasons like “my marketing plan is too short” or “I do not have the budget to implement an active campaign.”
So the real question to ask is, do you know what your Message is and what it is about?