I know that at this point you might be saying to yourself that developing a full blown marketing plan isn’t necessary for your business or sales as you are only a small player in your field.
The fact of the matter is, that whether you are a business owner, a sales representative or even an employee, you are marketing something everyday.
How do you want your prospects or customers to see your business? Is there enough credibility in your communication for them to listen to you?
Many people mistake marketing to be nothing more than advertising or raising awareness. Clear that out because marketing is a process towards selling not just your business but more importantly, selling YOU!