When planning your marketing goals or message, always remember this rule: KISS
No I’m not asking you to kiss someone for your marketing, but keep this in mind during your planning phase which is to Keep It Simple Stupid.
While it is good to be ambitious and creative in your goals, your objective is to set a target which you can achieve within a specified time isn’t it?
Set deadlines on your goals and keep track or monitor them regularly as it gives you a clearer understanding on how far off you are from your target so as to select the proper recovery actions as deemed necessary.