As mentioned, most people have an average attention span of at most a minute before their mind starts to wander off even more so in today’s fast pace age where information is traded so rapidly.
Your entire marketing message should be summarized within this 30 seconds and hitting the mark at the same time.
While it is not going to be possible for me to share everything here on crafting your unique elevator pitch, here are 4 steps for your consideration.
1. What is Your Ultimate Aim
What do you want to achieve at the end of that 30 seconds? Are you looking for an appointment, a follow-up or even possibly a sales lead- in? Get some paper, plan this out and write it down now.
2. What is Your Value to Your Prospect
Consider very carefully what is the benefits of working with you. Think about this, if you were your prospect, why would you want to do business with yourself? One good way to tackle this issue is to look into your USP, more on this topic later.
3. Write Down Your Action Statements
With your value in mind, start writing down at least 15 different variations of a statement or question that is going to encourage them to want to start working with you. Write down as many as possible and read it out aloud. If you are not convince yourself, then more often than not, your prospect is thinking about the same thing.
4. Test and Measure
As with any other strategy, take it out to the field to measure its effectiveness and make the necessary adjustments.