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This is why the first thing we talked about is your positioning. What is the single message you want to communicate to your customers.
Using this positioning, it will be much easier to scale and grow your business fast.
On top of that…
You’ll be seen as an authority. That means it becomes easier to close and easier to increase your prices.
To help you strengthen your positioning, the simplest way is to think about your customer. (Starting to see why you need to have your ideal customer in mind?)
What is the one single problem your customer has which you can solve?
Note: This may look like an activity only freelancers do for their marketing. But many bigger companies are still using to this day.
For example, Apple focuses on simplicity for their devices. Volvo focuses on safety. Domino’s Pizza focuses on speed of delivery.
They don’t try to do everything but focus on the problem their customers are facing. And if bigger companies are remaining focused…
Why not entrepreneurs or even freelancers?