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If your customer is an event organiser, are they looking for a rock concert performance or a simple ballad for their dinner gala event?
If your customer is a novel enthusiast, do they enjoy mystery thrillers or romance?
Regardless of the industry you’re serving, there is one thing in common…
There are always plenty of opportunities available. As long as you have the skill set to serve these opportunities.
But that is precisely the problem!Serving a MNC and serving a small business owner is completely different. They have different challenges, they have different goals, and they have different budgets.
How you approach each of them will be different. Your marketing message has to be different for each one of them. And how you serve them has to be different.
So as an entrepreneur, at one point you have to stop and ask yourself…
Do you have the resources to do ALL that?
Most don’t. And thankfully you don’t need to.