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But that’s one part of the overall equation. (We’ll explore this again when we look at creating touchpoints during the Sowing phase)
Instead I want to talk about another powerful marketing asset. Most freelancers and business owners have an idea of its importance but not many really spend enough time building it up.
And those who do don’t do it well… I’m talking about your digital business card or more commonly known as… your marketing website.
A business card that is always available. Promoting your business 24/7. But we want to take it one step further.
We don’t want to leave it to an either-or choice… You see…
A good freelancer will have one of these 2 business cards.
A great freelancer will have both business cards.
An excellent freelancer however, will combine these 2 business cards together. Getting them to work together to tell your story. Your message.
Together they should accomplish 3 things for your business: