INSERT: ARTICLE
Business cards are great.
They tell your prospects who you are and what you do. And if they are interested, they have your contact details to arrange an appointment.
But is that all a business card does?
Written within that 90 x 54mm of paper (or the dimensions of your business card) holds something more important…
Your message. (why YOU are the problem solver they need)
Here’s the sad part… Most entrepreneurs skip this critical step.
In fact, take a look at your own business card (I’m hoping you have one), the first test is…
Are you maximising the real estate of your business card?
If your business card is 1-sided, you are leaving opportunities on the table. At the same time, you don’t want to over populate your business card either.
It’s a fine balance of message and design. But I’m not going to talk too much about your business card today.
You see, the problem with a business card is that you need to physically hand each card over to your prospect. Useful when you are at events to network.