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You can influence the message your customers have of you.
That’s the purpose of the entire Cultivate Process.
So in this email, we’re going to explore the 3 key sub-stories to include in your Story page or what many online entrepreneurs call the About Me page.
While there are many ways to go about creating your about page, the 1st rule of an about page is that it must REASSURE your prospect that they are on the right page.
Once again, this is where your positioning comes back into the picture.
Here’s a sample from my own page:
Hi Jonathan here and I’m a Small Business Copywriter & Customer Message Professional. What that means is… I help freelancers and entrepreneurs develop a marketing message that elevates their freelance passion into a business solution.
It doesn’t have to be fanciful, it fact, the simpler the message the better.
All you want to do at this point is to reassure your customers they are on the right website. Your next step is to tell them why you are an ANSWER they need.