INSERT: ARTICLE
You can do this by raising a problem they are experiencing, warn of a problem they will face, or what positive outcomes they can expect.
Here’s what I did on my page again:
You see, in the process of running my own business, meeting many other aspiring business owners, I realised there was a huge problem in the business scene.
Most entrepreneurs don’t have a proper business plan.
Especially freelancers.
These are people who started a business out of their passion. Something they love doing and are quite good at it. The problem is…
They Don’t Know How To Communicate Their Skills ToTheir Clients And Prospects.
And the result?
They’re often caught negotiating prices with prospects, getting questioned about their work, and over-delivering but not getting appreciated for their efforts.
All I did here was to highlight a possible problem they’re facing and I nailed down a reason why they’re encountering that problem.
Likewise in your business, think of a problem they’re facing and a solution you can provide to solve that problem.