The truth is that we are becoming more and more dependent on the internet not just for leisure activities but also for business purposes as well.
Regardless of the service you offer, especially for those providing a professional service like Financial Planning or Book Keeping, your customers need to be able to locate you online.
Imagine if your customer who has really good reviews for the service you provided, were to try to refer a friend to you and she did not happen to carry your name card, how many ways can this referral find you?
Make it easy for anyone interested to find out more about your company or yourself to do so. Having a great online presence is one such method.
Similar to your brand, it is all about having consistency with your online presence. How do you want your customers to view you on the internet? What is the message that they should be getting?
Do this simple test right now, go to any search engine say Google and key in your professional name. Are the results what you would like your customers to see?
The fact remains that people buy from those that they know and trust. While the internet has become a place where more people are going to do their shopping, it doesn’t mean that the relationship factor should be discarded yes?
The various social media platforms have made it easier for any business to remain connected with their customers. So if you have not registered for your accounts, register right this instance. Having more accounts will help your online presence, but if you are not sure which ones you should have to get started, then at least sign up for 3 main accounts.
Start building up your online profile and network for yourself and your business.
