With your online presence set up, the next most important thing now is to showcase your expertise in your field or industry. Customers today want to work with an expert and not a generalist.
Creating an Authority Blog is your best course of action towards promoting yourself as the industry expert. Providing plenty of relevant content and resources for your customers will make them only want to keep returning to your blog.
While blogging might not sound as sexy as running a large scale marketing campaign, statistics have proven that companies that blog on a regular basis have seen growth in their viewership each month and that can only lead to more sales.
55%
While blogging might sound like the activity that suits an internet geek skilled in foreign languages like java or scripting, these days thanks to modern technology, it has become a lot easier to blog valuable content online.
The fact that so many blogs today have even outperform traditional websites can only mean that people are looking for content today.
As a business owner or sales representative, if you already have an existing website which is live and running, it does not mean you need to take it down, rather you can enhance it by adding in a blog which you can get started with as early as today.
As you will soon discover, an authority blog with a well thought out system in place will help you to grow your audience of readers who are interested in your articles and really want to hear what you have to say about your topic.
You may start to realize that with an active list of readers, offering your services will become easier as they become more receptive to your ideas and the layer of trust and understanding will be there.
So start building up your online authority and presence by sharing information on your blog. After all, givers do gain.