10. Match your CTA Wording to the Title of your Landing Page
Have you ever searched for something on Google, clicked a link, only to find that what you are looking for isn’t there?
What did you do? You likely left the page and never returned.
Due to our short attention span, we don’t really look through everything on the website which causes an increase in bounce rate if your information isn’t highlighted.
To help lower your bounce rate, make sure that your primary call to action on your page matches your page title.
This gives the visitor confidence that the information or item they are getting from you matches their search query.