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11. Giveaway Licenses to Influencers
The best way to get free promotion and additional leads is by giving away licenses to industry experts.
Sure it may cost you few $$, but think of this as advertising cost.
Find bloggers and influencers, contact them, and offer them a free license. If they like your product, there is a very good chance that they will promote it on their social media and even give you a positive review with backlinks.