More and more web traffic comes from mobile devices. However due to screen size limitations, your beautiful desktop design may look drastically different on your iPhone.
Therefore, you have to make sure that your call to actions are optimized for the mobile environment, along with any forms that load.
If you are trying to capture email address, OptinMonster’s mobile addon allows you to create mobile-specific optins that are focused on converting your mobile visitors.
Even more important than your desktop forms, make sure your mobile forms are as short as possible. Cell phones aren’t conducive for heavy typing. Too much required customer effort may prevent a conversion.