19. Remove your Navigation Menu on your Landing Page
Similar to a previous tip around simplifying your landing page is also the importance of removing one’s navigation menu.
This is a separate point because so often people consider the menu a “must have” for every single webpage on the site. But that’s not always true.
When your goal is conversion, having multiple distractions away from your call to action will reduce your chances of conversion (i.e.: there are more thing to click!) If you must, provide a link to your homepage via a company logo. The fewer the distractions from your CTA, the higher chance of a successful conversion.