do not go is the bank if you get into this hardcore and then try to figure out later where it was supposed to go. I am the perfect example of this mistake and I am not ashamed to share it. I bought my internet marketing website (that is right, I fell for pain point #1 as well) and immediately redesigned the heck out of the thing which was a fun process. However, my products were ebooks designed for people to resell yet my website image was to provide internet marketing tools. Then I had the brilliant idea to setup the site to do both at the same time by signing up as an affiliate with internet marketing service sites. So, by the time I got to advertising, I couldn't decide if I should label the site for money makers or for internet marketers. Needless to say, I was not successful with either customer base. The point is to simply look at this based on your goals before you get in too deep. There is a large difference in commitment and planning between one person who wants to make $50 a month off their site and the one who wants to make $500 or more a month. If you are the latter, do not limit yourself to the initial website business but how you can expand that website into new money making areas. My personal goal with the site mentioned above is to expand out into specializations within internet marketing from my broad starting website.
So, if you have not been scared away, I will now offer the correct approach and some insights on how to get there.