book here but I did say goals. You need to understand your motivations, mine is the money and challenge aspects. So, I would not be satisfied making $50 a month as it is not going to change my life. If I was satisfied with that, I could setup a nice little informative site with some well placed Ad Sense banners and organically grow enough traffic over time to make $50 a month. However, to make my $500+ a month means I need multiple forms of income and I need to use every trick in the book to sell them. I look at this process as a simple list of self questioning.
Do I know what I want to sell and is it popular?Do I have a lot to sell or do I have to create my own income stream?
How engaged in the process am I?
Do I want to spend 1 hour a week or 1 hour a day or more on this project?
Do I want to spend $0 a week on this or $100 a week?
Can I or do I want to take this project further?
Do I have a natural expansion opportunity or can I create the expansion myself?