Optimizing your Instagram profile is essential to visitors being able to find your site. Not only will a well-developed profile page call their attention, it will also grab the potential site visitors who may be interested in your site, but have never clicked on an image or have never visited your site in the past. So, in addition to keeping your current customers happy it will also help draw attention to the potential customer that has never visited your site in the past.
Just like Twitter and Facebook, your Instagram profile must include a brand name so that your consumer will know how to find you on the social media platform. The brand name will be limited either by the number of characters which you can use to create the headline, image size or other attention to branding which are laid out by the guidelines of Instagram.
“How to Build the Perfect Instagram Profile” by Gerry Moran
In the above diagram, not only do you learn how to incorporate your brand name, but also how to use it in order to call attention to visitors. From the location of the wording, to location and image attachment, there is a perfect art to developing your Instagram profile page so that it really stands out.
Geo-tagging, using the right profile picture, properly hyper-linking your account and more is necessary. Although this information may not seem relevant to you when setting up your account, it can make a world of difference to the visitors who are looking for your account or who want to learn more about your business. So properly setting up the site is essential when you are building your account and are coming up with the information to add to the account profile page.