When building your profile page, it may be difficult to determine what is relevant, what you should include and what you should exclude from your page. The right information and the things that call attention to your visitors, are those which you should include on your profile page.
Some things to consider including are:
A brand image. Not only will site visitors be able to determine it is truly your account, they will also be able to find exactly what they are looking for when they see your brand image.
Profile picture. The profile picture should encompass what the business does, what the business stands for and what customers can expect when they choose to do business with the organization.
Notifications section. This allows followers to find your site from anywhere and allows them to receive information about when something new is posted, or new images are being uploaded to your Instagram account page.
Site URL. Your site's URL must be clearly visible, as should any hyperlinks which you choose to add to the site. If a visitor does not know where to find you outside of Instagram, how are you going to grow your business by simply posting images to the site?
These are some of the most important pieces of information that you want to include when you are building your profile page. It is basically a blueprint of what your business does, what you offer to your customer and what they can expect from you in terms of product offerings, or the services which you sell as a business owner.
Of course adding the right images to your account is extremely important, but if your account profile is not properly set up it can greatly reduce the number of visitors, the number of followers and the number of people who would potentially see the site that you are building.