There are many ways to use the social photo sharing platform to share your story.
Some photos you may choose to include are:
- Photos of your product lines. Whether you sell clothing, linens or a particular service, let customers see it. When they get a glimpse at a new product or the product in design, they are going to feel connected to you and your business.
- Images of your employees. Even if a customer never sees the people behind the scenes (because your business is solely online), having a face behind the voice (or in this case computer screen) is always nice. The people who work for you and develop your brand are a part of the story you want to tell.
- Photos of events or charitable causes. If you can connect with your clients on a human level it is a great advantage for you as a business owner. So consider adding the images that show charitable work you do, people you help in the community or fun things you do with locals. These are all a part of your business and can be a part of the story that you tell your clients and site visitors.
The more you can connect with people and the more you can connect to those who are seeing these photos you add over time, the easier it is going to be for you to build your brand.
You want your Instagram account to tell people who are seeing the pictures something about your company. Any of these types of images are going to do just that. Not only will they allow your customers to see what you do and what products you have in development, but will also give them a glimpse of how your company relates to them in other ways, apart from the purchases that they are making from your business as well.