Of course depending on the type of business you run, the type of product you sell, the service you offer and the type of clients you are dealing with, the images you choose to share will vary when you are developing the story you are telling.
For example, a business in the line of finance is not going to share as many fun images or goofy pictures, as a company that sells children's clothing might share.
Understanding how to strike a balance between the fun and the business photos that you upload is extremely important when you are adding the images to your story. Also, placement of the pictures, frequency of certain types of images and images that you choose to share (if it was sent to you by a customer), are all factors to consider when you are adding images to Instagram, and adding them in any particular order to the site.
Whether you are adding one photo each day, or twenty photos each day, the right mix of photos are going to complete your story and are going to strike a balance between the business you do, the product or service you sell and the type of clients that you engage with as a business.