There is a like button for a reason on Instagram. Basically these two buttons are going to be your guidance as to which type of image you want to share.
If customers like an image, they can tell you this and even add a comment as to why they like it; the same goes if they do not like an image. If certain types of images you are posting receive a higher percentage of likes versus dislikes, this should indicate something to you. The same goes on the flip side; if customers are disliking the images you share or seem to be upset or otherwise insulted by certain images, you have to take immediate action to remedy the situation.
Instagram will allow you to instantly remove an image. This is one way to counter the dislikes you are receiving and it is a great way to show your customers that you care about their opinion. Not only are you removing images that are offensive or that they otherwise do not want to see, but you are acting quickly so as to avoid losing such customers and site visitors who do not like certain images you are using.
It is important to read into the likes and dislikes for images, as well as the comments which are being left behind by followers who choose to comment on the images you post. This information is not only going to help you determine what parts of your story customers and visitors enjoy, but will also allow you to modify your story in the future so that you remove the chapters which are not relevant to the customer who is visiting your account page.
Striking a balance is essential to developing your account; but, if customers are continually telling you they do not want to see a certain type of image, then you want to make the modifications as needed. Sometimes a particular type of visitor is only going to want to see business images, or the fun images.
Either way you have to use the statistics, use the comments and listen to what your visitors are saying so as to ensure you do not lose any followers on the social media platform. This will also ensure visitors are getting the most out of the images that you choose to share with them as a business owner.