There are a number of industry related hashtags which have also become popular on Instagram over the years. It is important to take advantage of these as well if you are in that particular industry. Attaching the hashtags to images you post on your account page makes it easier for people to find them.
Some ways to incorporate hashtags are:
- Events. If you are hosting a function or a formal event, using the industry related hashtag to showcase a new product, or something that your business does, is a great way for site coordinators to view the image and share it on their site.
- Customers. If a customer is using one of your products and you can use an industry related hashtag, do it. Not only will that particular customer share the image on their account, but will possibly share it on other social media platforms as well.
One of the main benefits of using the industry related hashtag is the fact that it is going to be re-posted by others who are tagged, and it is also going to be shared through other social media platforms. If attendees to the event use Twitter or Facebook, they are likely to post the Instagram image on these sites as well; the same goes for the customers who re-post the image.
So you are going to gain more visibility on Instagram as well as on the other social media, and social sharing platforms out there as well. From there, others are going to find themselves, will see an image a friend posted or will see a hashtag, and will also share these on their social media platforms.
Basically, the industry related hashtag is going to garner more attention for the product, or for a particular brand you are trying to gain more attention for and people are going to share it for you.
It is important to use these as often as possible, and to tag as many people as possible when you post them on your business account. Doing this allows more followers to see they were tagged, and this will potentially lead to friends being tagged and others who are on the social sharing platform to sharing the image as well. More people are going to see your product or your brand name because of this, plus this comes to you as a free form of marketing as you do not have to pay for the images that you are sharing, and you do not have to pay your followers for sharing the images that they are sharing for you.