To make sure the hashtags are having a positive effect on your business, it is important to track them.
One such place that you can do this is at: http://totems.co/
Not only can you boost your recognition online using this site, you can also track the relevance of your hashtags, how often they are being shared and how much you are getting out of using them.
Some information that the site will provide you with includes:
- Contributors and who is sharing the images which are posted using hashtags.
- The content and how it is being discussed online.
- Engagement, and how many people are sharing or re-posting the image with certain hashtags.
- Context, and how it relates to the images you are sharing.
Basically the site is going to give you a breakdown as to how the images are being received by those who follow you on Instagram. It will also provide you with the necessary feedback so that you can determine whether or not certain hashtags are working, which ones are working and which changes you have to make.
Tracking the relevance of different hashtags you are using will allow you to determine which ones work, which ones don't and which ones you may want to try in the future. It will also allow you to make the necessary adjustments as needed, or to make changes to the types of images you are sharing as needed. All of this can be determined by using the appropriate sites and seeing what kind of an impact different images are having. Lastly, it will also show how often the hashtags are being shared, or re-posted by your followers on the social media platform.