Especially if you have a business that is run strictly online, your customer never gets to see a face behind the product or work being done. A great way to showcase the great people who work for you, is to add images of them to your Instagram page. It not only shows your followers you are a real company, with real employees, it gives your employees thanks where thanks is due.
You can add images of employees making a product or teaching others a service that you offer for sale. You can add images of employees at a work function or event or at a training seminar they have to attend. It is a good way to celebrate your staff and show them you recognize their hard work. It is also a great way for your customers and followers to really see the people who are behind your products, and behind the merchandise that they are buying.
Adding images of employees also gives your business more credibility. When your followers can see there is a physical building with people doing the work, it is less likely they are going to feel they are being taken advantage of. Not only do they see the product being made, they see the people who are behind it as well. It will encourage them to purchase and will encourage your customers to want to make future purchases, and continue to do business with your company in the future as well.