If a staff member has a particular skill and is the only one in the company that can do something for your business, acknowledge it through images you share. Or if they reach a milestone, such as working for your company for several years, make sure to share these images as well. Not only will it make that staff member feel as if they are a part of the family, and are truly a valued employee within the organization, it is also going to show your followers you acknowledge and care about the people who are working to make the product lines they sell.
Doing this will give staff more incentive to carry on and continually perform great work for your business, and will show them they are an integral part of your business. It shows your followers you do care for your staff and that it is not only about the end product, but also about the work that goes in to making the product lines they are purchasing from you.
It is a win-win situation for you as a business owner to share these images and is a great way to help grow your story that you are telling on Instagram. You are now incorporating a family, an inspiration and something that brings your employees, your business and your clients together on the site.