On a daily basis, businesses can reach a big milestone.
If a new company has just earned one thousand followers, this might be a great accomplishment. If the business has been in business for fifty years, this is a milestone that not every business is going to reach in its lifetime.
Why not share these, and other milestones with your followers? By making them feel as if they are a part of your success, they are going to want to continue being a customer of yours, and continue doing business with your company.
The minute your followers and customers feel unappreciated, they are going to turn elsewhere, and are possibly going to turn to one of your competitors. A simple way to not allow this to happen, and to keep your customers happy, is to keep them in the loop and to always make them feel as if they are a part of the business. You want your followers to feel they are a major reason that your business has been such as major success for so many years.
With the addition of video to Instagram, you can easily do this for your customers. You can share the major successes, you can include them in major changes that are going to come in the near future and you can even interact by asking your followers and customers for suggestions as to how you can improve your business and the quality of service you offer to them.
The milestones, accomplishments and big news you want to share with your followers will be far more significant, and will have far more of an impact on them when it comes in video form. This is opposed to simply posting a photo that says 50 year anniversary on it.