Using video is a great way to personalize a message as well. It allows your followers to feel as if they are a part of the team, and that you want to include them in up and coming decisions to be made, or new product innovations that you have in line for the company. Regardless of what it is that you choose to share via video, it is a great way to connect with your followers and show they you truly care about them.
Video gives viewers the impression that you are actually speaking to them, asking for their opinion or otherwise would like to gain more knowledge as to what they are thinking about something that you are discussing in that video. For this reason, it is important to create messages which connect you to the viewer, which allow your followers to feel they are a part of the conversation or discussion and to create content that is interesting. You want to make sure you can keep them engaged for the entire fifteen seconds that they watch the video.