Video is an easy way to bring things to life. The things that your followers usually see on several images are going to come to life. When they see a celebration, they are going to see the people behind it.
No matter what you choose to use the video posts for, make sure it is something that is relevant to your followers and customers, and something that includes them as a part of the family that you have built. The impact a short video can have on a customer can help retain them as a customer and draw in several new customers, or can draw them to your competitors. So, make sure your video posts are properly utilized, and that they are done in tasteful manner when you choose to share them on Instagram with your followers.
Using video is simply one more way to connect with followers, and give them a little more insight as to what goes on within the organization. Using video will allow you to showcase major accomplishments, changes or new things which are going to come in the future for your company.
Additionally, the use of video is going to allow you to connect with your customers and your Instagram followers in a way an image doesn't allow you to do. So using video is a great way to connect, keep your followers in the loop and to make them feel as if they are an integral part of the business you have built over the years.