Again, the videos and images that are going to go viral are the ones which have never been seen. The images that are unique, creative and out there, will create something that viewers have never seen in the past. You want to showcase your business as an innovator, as a company that is a leader and as a company that is going to take charge in the industry that it is in.
Your industry has to be beloved, if you want visitors to go to your site and to view your content. The more people like the company, the brand and what it stands for, the more likely it is they are going to appreciate the content.
Even if it is a product a customer does not need, or something they are not currently looking for, if you are a leader, an innovator and if the customer loves you, it is going to lead to more viral content and eventually more people seeing your site and products that your company offers for sale.