Sharpie takes their followers on a ride. With each image they draw (which goes viral), their Instagram followers actually see the hand that is drawing the image. They see the image come to life, and they take the audience on a journey with them. If the customer does not feel as if they are a part of the journey, no matter how creative it is, they are not going to get on board with the product you are trying to sell to them.
So, in creating the videos for Instagram and in deciding which images you are going to post to your page, make sure your audience feels as if they are a part of the product, of the journey and of the content that you are sharing with them.
If a video or image feels forced, or as if it is being shared simply for the company's self-gain, followers are not going to get on board. You want people to like and comment on content so that it is shared, and so it eventually goes viral. The only way for people to do this, is for them to feel as if the product you are selling has something to offer to them. Make your content engaging, and think about your posts through your followers' eyes to ensure you are posting content that they are going to connect with.
Instagram is a great platform to help your business grow; it gives you more ways to share, and gives you the visual ways to share content which other social media platforms did not offer in the past. As a business owner, you have to take advantage of this if you want your business to grow. However, creating content that will eventually go viral is far more difficult on Instagram than it is on other platforms and video sharing sites. It is not impossible to do; in fact, many major companies have a number of images and videos which they post (on a daily basis), that go viral.
When content goes viral, it means it is going to be seen by millions, possibly even by people who have no idea what Instagram or any other social media site is. If you want your content to go viral, make sure you use the right tactics. Keep it playful, always sway towards the creative side and keep your followers in mind. If you are simply doing things for the potential of business gains, this is going to show in your content. When you create the content with the intention of being fun for your followers and customers, and to showcase how amazing your product really is, this is what will help push images and videos towards going viral.